#slogans

Carry on sloganeering

Great little film explaining the story of the ‘Keep Calm and Carry On’ phenomenon.

Although 2.5m copies of the 1939 poster were printed, they were kept on reserve, only to be used in times of absolute crisis or invasion. Amazingly, despite the many crises of the Second World War, the ‘Keep Calm…’ posters were never displayed.

Cut to 60 years later, a crumpled copy of the original poster was found in a box of hardbacks bought in an auction by the owners of Barter Books, a second-hand book shop in Northumberland.

Come to think of it, ‘Freedom is in Peril, Defend it with all Your Might‘ (the second slogan in the campaign that ‘Keep Calm…’ was due to be featured) is just as relevant now. Though maybe not as catchy.